Franchise | Doughnuttery

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A Hot Fresh Franchise Opportunity - picture of Doughnuttery Turnstyle Columbus Circle location

Why Mini Doughnuts: Doughnuts are a $60+ Billion industry worldwide.

Forecast U.S. growth from $30 Billion to $55 Billion in 2024*.

Forecast CAGR of 5.2%.

North America is the largest market with a 49.2% market share. This represents 50% of the total global market.

10 billion doughnuts are made in the U.S. annually.
There are two, yes two, annual National Doughnut Days (the first Friday in June and Nov 5th annually)!

The Doughnuttery Difference - 100 exclusive flavor possibilities of hot fresh mini doughnuts

The Big Difference in Mini Doughnuts! The secret is in our Sugars! What sets Doughnuttery apart is our uniquely delicious and proprietary sugar blends made with only the highest quality local and exotic ingredients. These exclusive doughnut and sugar combinations allow us to offer many unique, fun and delicious flavors. Served hot & fresh, our customers are amazed by the taste and come back for more, and more, and more!

If that’s not enough, our innovative cooking and flavoring methods make for a thrilling and entertaining experience! The sweet smell of doughnuts cooking, the experiential nature of watching our mini’s change from batter to doughnut and the final sugaring process – topping process attracts shoppers and helps convert them to buyers. They can’t help but to be delighted by the smell, dazzled by the sight, and amazed by the taste.

Time line of doughnuttery company progression starting in October 2012 when company was formed by Evan and Marlo Feldman with first location inside Chelsea Market, NYC

Nov 2013 Doughnuttery opens in multiple holiday markets in NYC, including Bryant Park and Union Square,

April 2016 Doughnuttery adds a 2nd permanent location in the Turnstyle Underground Market at Columbus Circle

November 2016 Doughnuttery opens it's 3rd permananent location in inside the Plaza Hotel, NYC

February 2019 Marketing of the Doughnuttery franchise commences in states in which we are authorized under applicable franchise lass/ November 2019, Doughnuttery opens it's 4th company-owned location inside Roosevelt Field Mall, Long Island

June 2021 Franchise openings continue with the addition of a Milwaukee-area Doughnuttery

September 2022 Sign international franchise in Chilea and Peru,

Our mini doughnuts are served hot & fresh and our selection of more than 25 custom, exclusive sugars truly sets us apart from the competition! Doughnuttery appeals to discerning palates as well as classic doughnut lovers!

At Doughnuttery we sell Hot, Fresh Uniquely Sugared Mini-Doughnuts. We create additional value for our guests by using a highly experiential process. It’s just cool to watch!

Our doughnuts are prepared in front of customers using a uniquely designed, semi-automated doughnut machine, creating an entertaining and unique sensory experience.

Children and adults marvel as rings of doughnut batter are deposited by the hopper into a flowing stream of goodness.

Rings of dough travel along a hot flowing river as the machine flips the newly formed doughnut to reveal a golden-brown crust.

As the process is completed, the doughnut takes another flip out of the machine and into a pile of hot and fresh doughnuts where they await a coating of one of Doughnuttery’s “Classic” or “Gourmet” sugars and a pairing with a dipping sauce and a beverage

Multiple Streams of Income.
Our mini doughnuts are served hot & fresh in bags of 6 and 12 or boxes of 25, 50 or 100. They can be sugared or glazed and accompanied by dipping sauces and seasonal beverages like coffee, apple cider, lemonade or iced tea. These options are great for delivery, catering, fund raising programs and events in addition to in-shop sales.

Beverage offerings include all natural hot and cold apple cider in various flavors, gourmet whole leaf teas, drip coffees and hot chocolate. We also offer several unique and delicious dipping sauces, including raspberry balsamic, beer caramel, deep dark chocolate, nutella and dulce de leche. Combined with our doughnuts, these offerings are a great way to increase average sale per customer.

Local meetings, business events, corporate gifting, family parties, weddings, as well as the rapidly growing delivery models all offer opportunities to generate meaningful and virtually unlimited incremental revenue to supplement traditional walk-in purchases.

Doughnuttery Franchise Pitch Deck_Final

Franchise Consideration Form

Doughnuttery Franchise Pitch Deck_Final

Franchise Support:

Site Selection
Provide detailed criteria for Real Estate decisions
Assistance with identifying suitable locations
Support your negotiations with potential landlords

Pre + Grand Opening
Team hiring, training and development guidance
Best practices for store set-up and opening prep
Soft + Grand Opening promotional programs

Training
Initial Training in our NYC shops and office
Optional on-site training in your location also available
Comprehensive Operating Manual

Design & Construction
Full design & construction drawings to adapt to your specific location
Pre-negotiated pricing with many suppliers
Construction guidance

Marketing
Corporate Social Media programs and support
Corporate website inclusion
Delivery & Catering development tactics
Local media planning

Ongoing Support
Regular on-site visits
Sales development
Cost planning & controls
Routine manual & system updates ensure efficiency
Ongoing menu addition

Franchise Details

Single Unit Franchise Fee: $30,000.
Multi-Unit/Area Developer Incentives Available.
Royalty: 6% of gross sales.
Marketing: 2% ad fund contribution.
Total Estimated Initial Investment (includes franchise fee & working capital): $175,400 – $321,700.
Personal Requirements: $500,000 net worthand $250,000 liquid capital available for investment and a commitment to succeed!

Steps to ownerhsip:

Visit: www.doughnuttery.com/franchiseform

Complete the Request for Consideration Form

Introductory Call with Doughnuttery Franchise Development Team

Receive Doughnuttery Franchise Disclosure Document (FDD) and Application

Submit Franchise Application and FDD Receipt

Doughnuttery Conducts Background Check & Financial Checks

In-person Interview / Discovery Day Conducted in New York City

Submit Business Plan and Target Territory

Franchise Approval; Sign Franchise Agreement

Complete Site Selection, Financing, Lease, Construction, Training and Shop Opening!

Doughnuttery Franchise Pitch Deck_Final

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